B-line
More drinks less line.
How might we enjoy more of the event experiences and reduce uneccesary time spent in line purchasing drinks?
Role
UX/ UI Designer for consumer-facing app.
Problem
Chaotic Mobs & Long Waits
Ancient Hardware/Software
Sales unoptimized
Solution
Expedited Service with featured options
Simple Technology
Better Sales
Concept: Finding the right flow
I led the team through ideation to find the right scenario to bring the desired efficiency to the user journey.
In order to invent and simplify we asked:
How might we expedite the purchasing process?
How might we facilitate the order at time of purchase?
How might we build on the common experience for our users?
Design: Interactions & Prototyping
I felt a vital part of the unique experience was encouraging adding the same item to the cart multiple times because the menu was limited.
The results of many iterations was a satisfying interaction that is easy to tap interaction for adding items.
User testing found the simplicity of option 2- eased the check out process and completed the task within 55 seconds (with credit card details saved).
Insights
Consumers would spend $20 or more if line wait times were cut in half.
Servers learn an average of 2–4 complicated Point-of Sale systems for various employers.
Companies spend 22% of concession sales revenue on direct labor costs.
45% of consumer abandoned lines at least once this year.
Now there’s B-line
Early flows and wireframes were sketched through rapid prototyping during team meetings. I chose to work with Origami to prototype the flow and UI animations.
Design Team:
I led the UX/ UI design of the consumer app and the interaction between the consumer and bar top app (left). I collaborated closely with a Digital Designer who led brand development, logo and established brand style guide.
OriGAMI PROTOTYPE
Bartender App
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B-Line Today
Payment Processing Blocker
Currently the startup remain in Beta due to lack of payment processor agreement.
Our First Usability Beta Run- Trixie's Bar Oct 14
We piloted a test of a crowded bar with 25 beta tester. We reached our goal of serving 25 people in under 10 minutes.
DESIGN THINKING AND UX TOOLS
UX Tool Kit
Customer Journey Mapping
Customer Survey
Customer Interview
Prototyping
Run through Scenario
Job Shadowing