The Ask

The Approach

User Interviews: I led the team through a user research plan to identify the top painpoints as a elder caregiver. We interviewed 12 caregivers in different stages of their caregiving journey. The top 3 design insights were:

Navigating Healthcare Systems: Managing medical appointments, coordinating care between multiple healthcare providers, and understanding complex insurance and Medicare/Medicaid processes can be challenging and time-consuming was a repeated theme in the user interview.

Time Management: Balancing caregiving responsibilities with work, personal life, and other commitments can be overwhelming and may lead to burnout.

Financial Strain: The cost of eldercare services, medical expenses, and necessary accommodations can strain finances, especially if the caregiver needs to reduce work hours or leave their job to provide care.

Our team connected a virtual assistant and dashboard that invited us to answer these painpoints and concept an MVP.

How might we delegate tasks to a virtual assistant to reduce emotional stress?

How might we build a cohesive dashboard to help the caregivers peace of mind?

How might we help safe costs and time in order to justify the subscription to Proxie? 

The team brainstormed over 50 use cases where a caregiver or patient may use their Proxie virtual assistant. I consolidated them into 3 main categories that built on our initial design insight :

Understanding Healthcare Complexities: Scheduling medical appointments, coordinating care between multiple healthcare providers, walking through complex insurance and Medicare/Medicaid processes, explaining billing if applicable

Time Management: Helping create and prioritize daily tasks to keep the care plan on track,

Financial Efficency: Finding the best price for supplies, reducing duplicate purchases, advocating for prescription. 

Our Solution: For our minimum viable product, we developed an intuitive chat agent interface. Each caregiver is paired with a dedicated Proxie agent, designed to deliver tailored expertise and real-time updates based on their personalized health plan and a comprehensive dashboard of connected activities.

Phase 2: Dashboard

Continous Improvement and Design Strategy

As the team began to concept the whole product I began my process to lead collaborative workshops with the small team to create a site map, task flows and screen flows then moving into the ui design from an informed place.  

Addressing Key UI Design Element:

• Created a vibrant blue color palette to evoke positivity and enhance visitor experience.
• Incorporated modern design elements for a welcoming ambiance reflective of caregiving warmth.
• Ensured user-friendly navigation and intuitive layout for seamless browsing across devices, facilitating easy access to essential information for caregivers.

 Our commitment to continuous improvement drives us to gather feedback from our users, ensuring that every iteration of Proxie is more aligned with their needs. We believe in fostering a community where caregivers can share their experiences and insights, creating a supportive network that enhances the caregiving journey. By integrating user suggestions into our design process, we aim to create a product that not only meets but exceeds expectations, making Proxie an indispensable tool for caregivers everywhere.

Proxie Today

Proxie Health is currently in development and is set to launch in Q2 of 2024. We invite caregiver users to join us and be among the first to experience Proxie. In the first 48 hours, over 500 users have already signed up.